Red ribbon week started after the kidnap and murder of a drug enforcmanta ministratin agent “Kiki”.It helps bring awarenis to help stop people from doing drugs.today more than 80 million people join the red ribbon week.In some states they call other communaties to wear a red ribbon on the last week of october.The first red ribbon week was with president Ronald Reaygan and Nancy Reagan in 1988.It started small and then it got big realy quick.